jim? >> sexcereal. that is it's name. it's being billed as the world's most passional cereal. it features special natural blends for both men and women. the promos are playful showing a couple at first bored in bed. then throw in some sex cereal and, of course, some sex, which we don't see. and the mood picks up. >> colbert: yes, the mood picks up when you throw in some sexcereal and some sex. its manufacturer claims it's part of a balanced breakfast. you'll need that balance when you're doing it in the brek fooft nook. that's why i'm giving a tip of the hat to sex-cereal for making sure we'll never skip breakfast ( cheers and applause ) by which again i mean sex. the old 23 skidoo. because at 6:30 a.m. with bleary eyes and breath like a landfill corpse, who isn't champing at the bit to get bizay? here's how it works >> the cereal boasts all natural ingredients like bee pollen, wheat german pumpkin seeds supposedly all natural stimulants for men and women >> colbert: you do not have to tell me about pumpkin seeds. you should see how i carve a jack-o-lantern. ( cheers and appla